WayBlazer is the world’s first cognitive recommendation engine focused on delivering artificial intelligence to the travel industry. Bringing together IBM Watson and proprietary cognitive computing technology, WayBlazer’s AI analyzes cues and triggers from the traveler’s search to yield personalized hotel recommendations. Beyond finding the best hotel for every traveler, WayBlazer’s cognitive technology dynamically merchandises reviews, insights, images and local area knowledge in the context of each individual and their trip profile. The combination of personalized content with hotel recommendations boosts online engagement and improves traveler conversion rates.